—creative direction
Shaping a world where trimming meets topiary for the Fur Trim System.
No Rubs: Fur Chafe Cushion
—creative direction
Turning friction into a visual language—and launching Fur’s first-ever body balm with comfort, clarity, and care.
—branding, design, copy
Defining a brand that’s gritty, bold, and endlessly adaptable for None Other—one that evolves with the moments they create, from set to story.
—art direction
Designing the atmosphere for The Marías’ Spotify Radar performance and interview series.
—art direction
Creating a Hype Williams-inspired world for Sexyy Red’s Spotify Radar performance, interview, and content series.
—creative direction, copy
From social platforms to subway platforms: reimagining Function of Beauty's MTA brand campaign through internet-native concepts to resonate with New Yorkers.
—creative direction, vfx
Transforming that neglected pile of laundry into a sentient being through a modern dance-inspired paid media campaign.
—creative direction, design, branding
Building, refining, and amplifying brand expression for Function of Beauty through campaigns, social, and packaging.
—art direction
Capturing the grit and atmospheric energy of a street-side court for Bossman Dlow’s ‘46th Street’.
—creative direction, vfx
Empowering women through functional fashion and movement.
—creative and social strategy
Considering our future selves in choices we make today through Vegamour’s GRO hair serum Tiktok campaign.
—content creation
Selection of collaborative content, partnerships, and visual explorations
—executive creative direction
Speaking loudly and clearly about Balcoltra’s Telehealth birth control, combining facts with levity.
—creative direction, vfx
Grabbing attention with replication and surrealism in a content partnership for Just Cavalli’s Xena Sneaker launch.
—creative direction
Highlighting essential hair care values and celebrating milestone moments across generations.
—directing
Spotlighting body mechanics in Movement Health, an editorial and partnership between T Brand Studio and Amazon Halo.
—art direction
Using repetition, form, geometry, and illustration for Sext Pixels spring/summer fashion look book.
—art direction, props styling
Repurposing regular household items as hair accessories.
—creative direction, directing, editing
Initially pretty informal—crafted for friends, on a budget, and with boundless collaboration—my music videos have evolved from passion projects to social media-centric short-form content.