In Rainbow Order
—creative direction, design, branding
Building, refining, and amplifying brand expression for Function of Beauty through campaigns, social media, product launches, emails, paid media, and packaging.
Spotify x Sexyy Red
—art direction
Creating a Hype Williams-inspired world for Sexyy Red’s Spotify Radar performance, interview, and content series.
Thanks, it has pockets.
—creative direction, vfx
Empowering women through functional fashion and movement.
Spotify x The Marías
—art direction
Designing the atmosphere for The Marías’ Spotify Radar performance and interview series.
Meg Movement
—creative direction, directing, VFX
Transforming thst neglected pile of laundry into a sentient being through a modern dance-inspired paid media campaign.
Vegamour
—creative and social strategy
Considering our future selves in choices we make today through Vegamour’s GRO hair serum Tiktok campaign.
A Most Intriguing Lady
—creative direction
Rebranding the Duchess of York with a whimsical social video series promoting her own historical romance novels.
Memes as Marketing
—creative direction, design, copywriting
From social platforms to subway platforms: reimagining Function of Beauty's MTA brand campaign through internet-native concepts to resonate with New Yorkers.
Amazon Halo x T Brand Studio
—directing
Spotlighting body mechanics in Movement Health, an editorial and partnership between T Brand Studio and Amazon Halo.
Just Cavalli
—creative direction, editing, vfx
Grabbing attention with replication and surrealism in a content partnership for Just Cavalli’s Xena Sneaker launch.
The Internet Can’t Stop Talking About…
—creative direction
Raving about Function of Beauty in a broadcast spot that creatively leverages real customer testimonials, combining live action and animation in familiar social formats.
Content and Partnerships
—content creation
Selection of collaborative content, partnerships, and visual explorations
#goodhairlife
—creative direction
Highlighting essential hair care values and celebrating milestone moments across generations.
Music Videos
—creative direction, directing, production, editing, vfx
My music videos, born as informal projects for friends, have evolved into social media-centric short-form content, capturing the evolution of my directorial exploration.
We Are Goat People
—executive creative direction
Changing the rhetoric around sustainable cashmere through unconventional storytelling.
Andie Beach
—executive creative direction, directing
Transporting our hero from her bedroom to a wedgie-free paradise.
Get This Look Without Leaving Home!
—art direction, props styling
Repurposing regular household items as hair accessories.
Balcoltra Cycling Class
—executive creative direction
Speaking loudly and clearly about Balcoltra’s Telehealth birth control, combining facts with humor.
Hoop Nose Ring Music Video
—creative direction, directing, production
Exploring color, gestural animation, and the human body through this women-made, passion project music video.
Exponents Brand Refresh
—branding, design
Organizing and aiding those affected by substance abuse, HIV/AIDS, and incarceration. Redesigning the embodiment of the organization's vibrancy, diversity, and joy.