Balcoltra’s Telehealth service offers discretion, simplicity, and greater access to prescription birth control — all from your phone. This message is important and we needed to say it loudly and clearly, in a way that cuts through typical pharmaceutical advertising. In addition to leveraging light humor, we also sought to acknowledge skepticism and sensitivity around such a personal topic. When it comes to birth control and contraception, communication is vital. This campaign lived on Youtube (above) with extensions on vertical video social channels (below).