"Future You Is Calling" is about preparing for who you will become and reflecting on your past. Just as we use SPF and retinols to prepare for the future, Vegamour’s GRO hair serum sets the foundation for long-term vibrant hair health.

The primary goal of our influencer-led campaign was to elevate Vegamour’s brand awareness on TikTok and drive traffic to Sephora’s site, aiming for 65M views. We surpassed expectations, achieving 80M views and a 150% YoY increase in traffic to Sephora, even weeks before the campaign had finished its run.

This success was driven by engaging over 50 diverse creators, each with a unique storytelling approach. I designed a three-pronged and full funnel content strategy, targeting TikTok zeitgeist storytellers, wellness creators with an engaging touch, and existing Vegamour super-fans. Creators crafted stories about their past and future selves, predictions, and prevention. This broad yet cohesive direction left plenty of room for each creator's voice to shine.

Basically, we wanted to make ads that people would actually watch.