Walls
Music video for Walls by Nvdes
As technology has changed, making and sharing music has changed. The whole creation and distribution strategy of NVDES as a project, including these music videos, bucks tradition and attempts to reach people where they’re at. NVDES is more of an art project than a band – shifting to fit logistics and creative whims – and the music videos are more social media visuals than pristine little films. While full length versions of the visuals exist and are viewable as full, song-length videos to let people listen, we consider them secondary. If the goal is to simply reach eyeballs, we thought, then put most energy into creating a striking visual, however short, to serve as a kind of digital ad campaign.
As a collection of four songs, we explored a different vibe with each video. Walls is about visually defining synchronicity and coordination; what does it look like to be on the same wavelength? We played with looping movements, repetition, and reaction. Emotionally, it explores the idea of self identification through love.
Directed by Jenna Josepher and Jacki Huntington
Line Producer: Ryen Williams
Choreography: Annie Rigney
Wardrobe: Sara Hinkley
Make Up + Hair: Priscilla Perez
Lighting/Neat Guy: Max Dworkin
Nail Design: Janine Lee from Floss Gloss
Set Design: Taylor Huff
Props stylist: Liz Borger
Dancers: Krista Morgenson and Daniel Staaf
Edit: Jacki Huntington, Jenna Josepher