Music video for Do Your Thing by Nvdes

As technology has changed, making and sharing music has changed. The whole creation and distribution strategy of NVDES as a project, including these music videos, bucks tradition and attempts to reach people where they’re at. NVDES is more of an art project than a band – shifting to fit logistics and creative whims – and the music videos are more social media visuals than pristine little films. While full length versions of the visuals exist and are viewable as full, song-length videos to let people listen, we consider them secondary. If the goal is to simply reach eyeballs, we thought, then put most energy into creating a striking visual, however short, to serve as a kind of digital ad campaign. The following four videos are part of the series nvdité 2.0, Everyday, Walls, Amsterdam in My Mind, and Do Your Thing.

Do Your Thing plays with looping movements, repetition, and visual representations of sound. This video was filmed on the west coast while being directed over Facetime on the east coast.

Director: Jenna Josepher

Producer: Audrey Vignoles

DP: Grant Bell

Hair: Angelo Rivera

Make-up: Steven Aturo

Talent: Nvdes, Remi