Suits that focus on you, so you can focus on your vacation.
broadcast and and social video campaign
For Andie Swim’s first push into broadcast television advertising, they tapped the skilled team at Quirk Creative. Being a direct-to-consumer brand, the team at Andie knew that, for most, this would be their first impression, so we had to get it right! The swimsuits are designed for optimal comfort and offer additional selections in areas like torso length, bust support, and leg coverage, which help them fit a wide range of bodies.
Andie Beach was conceptualized and written to highlight comfort, the essence of vacation, and feeling good. We start with one of our heroes in her bedroom packing for vacation; she’s not satisfied with anything until the magical Andie Swim suit appears behind her. Upon touch, it transports her to Andie Beach where wedgies don’t exist and the swimsuits always fit perfectly.
Social cuts
We built multiple variations of both the broadcast (above) and paid social campaign assets, which allowed us to test and emphasize different sides of the brand.
Client: Andie Swim
Agency: Quirk Creative
Director: Jenna Josepher
Copywriter: Chris Watts
Art Director: Angela Campos
AD: Franco Parente
DP: Sherman Johnson
Props: Gaston Schwarzwald
Hair: Natalia Bratin
Make-up: MJ Delmoral
Wardrobe: Nicole Alfonso
Talent: Julissa Ciara, Courtney Jones, Janine Gordon
VFX/Edit: Bernardo Ramirez
Sound mix: Miguel Agiurre