—branding, design, copy
Defining a brand that’s gritty, bold, and endlessly adaptable for None Other—one that evolves with the moments they create, from set to story.
—art direction
Creating a Hype Williams-inspired world for Sexyy Red’s Spotify Radar performance, interview, and content series.
—creative direction, design, branding
Building, refining, and amplifying brand expression for Function of Beauty through campaigns, social, and packaging.
—creative direction, vfx
Transforming that neglected pile of laundry into a sentient being through a modern dance-inspired paid media campaign.
—art direction
Designing the atmosphere for The Marías’ Spotify Radar performance and interview series.
—creative direction, vfx
Empowering women through functional fashion and movement.
—creative direction, copy
From social platforms to subway platforms: reimagining Function of Beauty's MTA brand campaign through internet-native concepts to resonate with New Yorkers.
—creative and social strategy
Considering our future selves in choices we make today through Vegamour’s GRO hair serum Tiktok campaign.
—creative direction
Envisioning Sarah Ferguson’s Victorian-era romances to life with a vibrant social video series, introducing The Duchess in an empowered new era of storytelling.
—creative direction
Sharing our love of customizable haircare in Function of Beauty’s first-ever broadcast spot
—directing
Spotlighting body mechanics in Movement Health, an editorial and partnership between T Brand Studio and Amazon Halo.
—content creation
Selection of collaborative content, partnerships, and visual explorations
—creative direction, vfx
Grabbing attention with replication and surrealism in a content partnership for Just Cavalli’s Xena Sneaker launch.
—creative direction
Highlighting essential hair care values and celebrating milestone moments across generations.
—executive creative direction
Speaking loudly and clearly about Balcoltra’s Telehealth birth control, combining facts with levity.
—art direction
Using repetition, form, geometry, and illustration for Sext Pixels spring/summer fashion look book.
—art direction, props styling
Repurposing regular household items as hair accessories.
—directing
Transporting our hero from her bedroom to a wedgie-free paradise.
—creative direction, directing, editing
Initially pretty informal—crafted for friends, on a budget, and with boundless collaboration—my music videos have evolved from passion projects to social media-centric short-form content.